Why are we attracted to only certain products or certain stores? Or maybe to just product that are colorful or say certain things on the packaging. As Thomas Hine perceives it in his short article he shows and describes how different kinds of packaging makes a huge difference in the way people notice the product. Thomas Hine describes packaging as “from the cereal boxes you find in the supermarket to the perfume bottles sold at Tiffany’s, the shape and design of the packages that contain just about every product we consume have been carefully calculated to simulate consumption.”, to me it seems like we are being sold the packaging.
So I visited a retail store that I love and enjoy shopping at to actually see if its true because Thomas Hine says that not only supermarkets use this towards their advantage but also in retail stores. I found it a bit strange because things at the store I visited don’t really come in packages, the store is called Forever 21. Its a retail store that mostly sells women's clothing, footwear, and some accessories, but none of the clothes come in packaging neither does the accessories which are like necklaces, bracelets, scarves, and a few other things. So I started thinking well in this case how would this company try to call the attention of their consumers. So I notice that all the employees are wearing products from their retail store, they are wearing the clothes and accessories. They also have mannequins showing off different styles and how to combine and wear the clothing throughout the stores and in the window sills. I also notice that they have different sections to different styles of clothing, they even had a specific section for plus sizes. I thought of it as a way to call the attention of those individuals who like that certain kind of style or for those who don’t fit the regular sizes.
I’ve been shopping at this store for quiet a while and never actually notice the way that you could consider the term “packaging” and how it is being used in a retail store. It’s actually amazing how people don’t notice how there attention is being drawn to purchasing their clothing line.
So I visited a retail store that I love and enjoy shopping at to actually see if its true because Thomas Hine says that not only supermarkets use this towards their advantage but also in retail stores. I found it a bit strange because things at the store I visited don’t really come in packages, the store is called Forever 21. Its a retail store that mostly sells women's clothing, footwear, and some accessories, but none of the clothes come in packaging neither does the accessories which are like necklaces, bracelets, scarves, and a few other things. So I started thinking well in this case how would this company try to call the attention of their consumers. So I notice that all the employees are wearing products from their retail store, they are wearing the clothes and accessories. They also have mannequins showing off different styles and how to combine and wear the clothing throughout the stores and in the window sills. I also notice that they have different sections to different styles of clothing, they even had a specific section for plus sizes. I thought of it as a way to call the attention of those individuals who like that certain kind of style or for those who don’t fit the regular sizes.
I’ve been shopping at this store for quiet a while and never actually notice the way that you could consider the term “packaging” and how it is being used in a retail store. It’s actually amazing how people don’t notice how there attention is being drawn to purchasing their clothing line.
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